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Sundaram BNP Paribas AMC

Sundaram BNP Paribas AMC has an impressive line up of equity funds which are good performers at that. The bulk of this AMC's assets are in equity.

Despite putting up a fairly comprehensive product offering on the equity front and delivering on the performance side too, this AMC has not got the attention it deserves. Currently it ranks at No. 13 in terms of assets under management.

The funds have a disciplined approach with a focus on risk management. From being an average performer, Sundaram BNP Paribas Growth has put up a better performance in the past two years. This could be the result of changes within the fund house. The AMC has been laying a lot of emphasis on solid research and fund management. They have a team of one economist, seven research analysts and four portfolio managers, not including the head of equity.

Though the AMC has much to offer by way of equity funds, it has not been too impressive on the debt front. Sundaram BNP Paribas Bond Saver has not managed to beat the category average in the past five years.

This AMC was set up in August 1996 as a joint venture between Sundaram Finance and Stewart Newton Holdings (Mauritius), a subsidiary of the UK-based Newton Investment Management.

In 2001, Newton (which had a 39 per cent stake) was taken over by the US-based Mellon Financial Corporation.

Following this, there was some speculation as to whether or not the objectives of the new partner were in line with those of Sundaram Finance. There must have been some truth to it because in February 2002, Sundaram Finance bought Newton's entire stake.

In 2005, BNP Paribas Asset Management picked up a 49.90 per cent stake in Sundaram Asset Management Company Ltd. and the fund house was renamed Sundaram BNP Paribas AMC.

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