Prajna Capital - An Investment Guide

After a long period of relative inactivity, the buzz is that DBS Chola Mutual Fund has aggressive plans to rev up its offerings. Going by its two recent high-level recruitments, that may well be the case. Mohit Sachdev (ex-UTI) is now the Chief Marketing Officer while Sanjay Sinha (ex-SBI MF) is the Chief Executive Officer. But that's no cause for celebration. Though it has been around for over a decade, the AMC has failed to make a mark in this highly competitive industry, despite attempts by earlier CEOs Ved Prakash Chaturvedi (now with Tata MF) and Rajnish Narula (now with Canara Robeco). Neither have the funds' performances been outstanding, nor have its fund launches generated a significant response from investors.Since inception, the AMC established itself as a debt player. Its Monthly Income Plan (MIP). launched in July 2003, is a 5-star that began to impress from 2007 onwards. It had only three equity funds till 2004, seven were launched from 2005 onwards with none in 2...