Prajna Capital - An Investment Guide

MARKETING isn’t just an expense; it's an investment. The key is to market smarter and fully utilize your marketing budget. Here are 7 ways to stretch your marketing rupees and increase your bottom-line profits: Use free publicity: It costs you nothing and builds credibility and awareness. So look for opportunities to be involved with community activities. Speak at local organizations: Every organization is looking for speakers for their monthly meetings, so offer to share your knowledge with them. You'll get exposure to groups as an expert and meet lots of new people who might be potential clients. Write articles: Contribute to newsletters, newspapers, industry journals and your own Web site. Sharing information builds name recognition, which helps bring in clients. Create a Web site: Websites are a must. You're missing a great opportunity if your business doesn't have a presence on the web. It’s a very cost-effective way of letting people know about you and your produ...