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Videocon forays into non-life insurance

Consumer durables company Videocon has formed a joint venture (JV) with US based Liberty Mutual Group for starting a non-life insurance company. This is Liberty Mutual's second attempt to enter India after its tie-up with FMCG company Dabur was called off two years ago.

According to regulations, Videocon will have 74 per cent stake. Initially, the partners will infuse `300 crore over the next four to five years. The venture will apply for an R1 licence in December and aims to start operations by the end of the next calendar year. It plans to break-even in five years.

The JV would primarily focus on personal non-life products like motor, health, homes and small commercial business solutions, Liberty Mutual President David H Long said.

Chief Executive Rupam Asthana said the company would start with 10-12 offices, taking advantage of Videocon's presence.

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