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IRDA Issues New Norms on Telemarketing

Tele-callers of insurance products should be trained according to the syllabus prescribed by IRDA and they should inform clients that the call is being recorded and that the client is entitled to a voice copy, according to the new guidelines issued by the insurance watchdog. The new guidelines on telemarketing and distance mode marketing shall come into force from October 1. The hours during which calls are made shall be in accordance with orders issued by Trai/DoT from time to time.

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